Q&A With ManyWho Co-Founder, Steve Wood

March 16, 2017
Q&A With ManyWho Co-Founder, Steve Wood

Today, Dell Boomi announced the acquisition of ManyWho, a unified cloud and low-code development platform. ManyWho simplifies workflow automation and allows businesses and developers to turn business processes into rich software applications to connect employees, customers and core systems.

Adding the ManyWho low-code capabilities to Boomi’s market-leading integration platform accelerates the company’s ability to deliver workflow automation to customers on a unified platform, something no other company can match. Please visit www.boomi.com/workflow to learn more and check out this video to see it in action!

We spoke with ManyWho CEO and Co-founder, Steve Wood to learn more about why he founded ManyWho, the role of workflow automation in the marketplace and why he was eager to join forces with Boomi.

Boomi: What drove you to create ManyWho? What gap were you looking to fill in the marketplace?

Steve Wood: Organizations have needed to automate their processes and build applications for quite some time, but there’s been a huge shift recently that’s caught everyone off-guard. In the past, organizations leveraged everything from Lotus Notes and Microsoft Access, to BPM platforms such as Pegasystems to solve their problems. But these platforms are old, overly complex, don’t scale all that well, and generally provide a poor user experience. The world has moved on. Organizations and their customers are demanding best-of-breed, cloud, social, real-time applications combined with a consumer grade user experience. They want to work on their phones, watches, tablets, and laptops – inside and outside the firewall. They want change to happen fast and they expect technology to mould to their unique goals. Every business is becoming a software business and the demand for applications is exponentially outstripping the ability of IT to keep up.

We created ManyWho to make it easy for a CIO to meet those demands without 10x’ing their budget and building a mountain of unmaintainable code. We know many organizations are facing this nexus of forces and they’re really struggling.

Boomi: In speaking with ManyWho customers, what is the biggest benefit for using the platform?

Steve Wood: Agility. Our customers recognize that business needs evolve quickly and it’s often not practical to buy off-the-shelf software for everything. So, they want the benefit of a packaged product, but with the ability to make it do exactly what they want. We often talk about ‘agility without compromise’, meaning that customers can build quickly, deliver fast, and iterate continuously without sacrificing quality. And by quality, I mean that the solution is built for scale, integrated with existing systems and data, and architected for the multi-device, multi-channel world we live in. Our customers see us as a ‘system of differentiation’ or low-code platform.

Boomi: How is ManyWho different from other players in the space?

Steve Wood: Many of our competitors, particularly in the BPM and low-code platform market, are either built on very old technology or they have not made a strong commitment to ease-of-use, architecture, and design. We have applied decades of experience, working for platform vendors such as Salesforce, to deliver a unified platform for workflow applications. We’ve ploughed this experience into our platform and taking highly opinionated views that we must be API first, open, cloud. We also understand the importance of collaboration and the unstructured nature of real work. We understand scale and we’re maniacally focused on customer success. It’s not only core to our team, but it’s architected into our platform. We manage scale, security, and compliance. It’s built right in.

Boomi: Why do you think ManyWho and Boomi are a great fit?

Steve Wood: When we built ManyWho, we made a commitment to building an open platform. Though we do come with packaged integrations with the major cloud vendors, we simply don’t have the integration chops to solve the modern day problems with integration. Boomi is not only the number one integration platform as a service vendor, we also absolutely love the technology. We’ve been recommending it to customers for years, and our customers have seen great results.

Boomi: What excites you about joining the Boomi team?

Steve Wood: We like the team. We’ve known each other for a while and we not only share a similar vision, but we’re both focused on customer and employee success. The Boomi team have built a truly stunning platform with the same strong focus on ease-of-use, architecture, and design. From connecting on-premises to cloud to devices, we’re super excited to bring the platforms together. Our joint customers have transformed their businesses using our platforms and we feel bullish we can help them, and others, deliver true business agility.

Boomi: How will the market benefit from the Boomi/ManyWho acquisition?

Steve Wood: I don’t think there’s anything on the market that comes close with respect to delivering customer success. Both of our platforms have an unprecedented number of referenceable customers and very low customer attrition rates. When I look out at low-code or BPM platform market, I don’t see any other vendor that comes close to what Boomi/ManyWho can achieve jointly for customers looking to transform their organizations. It’s about time we had a platform that doesn’t require professional software engineers to deliver big ideas. As one of our customers put it, “you’re the heart and brains of our business”. That’s pretty cool. And we want more customers to feel that success.

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